Sunday, 27 September 2015

Bausch and Lomb Lacelle Jewel Official Launch @ Sunway Pyramid

Bausch + Lomb launched Lacelle™ Jewel, a monthly disposable coloured contact lens in Malaysia in a glamorous way at Sunway Pyramid on the 11th of September 2015

The latest technology integration in Lacelle™ Jewel has a unique lens design that enhances the excellent lens centration. The thin lens design with a centre thickness of 0.078mm permits great comfort to the contact lens wearer.

This lens material with a water content of 38% provide excellent comfort and also minimizes protein uptake from our tears for hygienic and ease of lens wearing.

The design of Lacelle™ Jewel darkens and enlarges the iris to portray naturally bigger eyes whereby the result of wearing Lacelle™ Jewel will make the eyes distinctive and bright, leaving the eyes looking naturally coloured rather than artificial.

With varieties of 7 colours to choose from, it can match any outfit of the day to enhance your looks altogether whether it’s a date or just to make a mesmerizing impression with radiant sparkling eyes with concentration on implementing excellent vision.

The 7 colours available are:

Melanite Black - Provides a demure look of a temptress that is bound to intrigue. Modest and yet sophisticated.

Topaz Brown - A natural sparkle that makes the eyes pop instinctively. A highly approachable presentation.

Crystal Gray - Gives a mysterious vibe whilst providing an illuminating look. A balance between dramatic and lively.

Amber Brown - Friendly and down-to-earth that resonates with a degree of sophistication and elegance. Appears to be stylish and classy with that shimmer.

Amethyst Violet - Provides a significant glimmer in the eyes with this shade that states playful and feisty. Creating an extravagant impression.

Sapphire Blue - For those who prefer a bolder look who is not afraid to be seen with a crystal sparkle that provides an idealistic personality. Exhibits confidence and tranquillity.

Peridot Green - Blends very well with any skin tone and gives a pleasant glitter in the eye. Aura that reveals rejuvenation.

Lacelle™ Jewel created a euphoria among the massive crowds during the launch event in Sunway Pyramid, celebrity guest artists Atikah Suhaime serenaded the crowd with her charming personality and incredible vocal while the famous regional internet sensation You Tuber Joyce Chu dazzled the evening with her popular song Malaysian Charbor, tailor-made by Malaysian songwriter Namewee, to a screaming crowd of fans. On the same evening, hip hop dance group Soul Krazy  mesmerized the crowd.

In conjunction with the launch of Lacelle™ Jewel coloured contact lens in the Malaysian market, Bausch + Lomb will be running the ‘Bausch + Lomb Care for Your Eyes’ viral Facebook campaign from 11th August date to 30th September. For every video uploaded during the campaign period, Bausch + Lomb will make a RM5 donation to the Malaysian Association for the Blind.
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