Sunday, 8 June 2014

Vaseline Dry Skin Restored Campaign

Do you know, that our skin gets dry when exposed to sun?

Or the fact that our skin is also susceptible to dryness when taking a hot shower? Or in a fully air-conditioned room?

According to a survey conducted by Vaseline, 56% of Malaysian women do not moisturise their body regularly, despite 90% of them knew that moisturising our skin is important. I was, sadly, one of the 90% .

Causes of skin dryness such as long hours spent in air-conditioned or dry environment encountered during travels are familiar to many Malaysians. However, most importantly, many do not know that even heat and humidity can leach moisture from the skin. In a tropical country like Malaysia, weather conditions coupled with frequent long, hot showers can further strip skin of its moisture, thus requiring regular body moisturisation for healthy skin.

Therefore, on the 27th of May 2014, Vaseline Malaysia launched the ‘Dry Skin Restored’ campaign in Delicious 1 Utama, to educate Malaysians on the importants & benefits of keeping their skin moisturised.

“At Vaseline, we understand skin and have been studying skin for over 130 years. We are embarking on this ‘Dry Skin Restored’ campaign to highlight to Malaysians the importance of protecting themselves from skin dryness and to educate them that body moisturising is not a lifestyle choice but a daily necessity. It should be part of their daily regime to keep their skin moisturised and protected from the effects of their daily environment, such as walking out of the office for lunch or sitting in an air-conditioned room for hours every day, all of which can dry a person’s skin. We want to make Malaysians realise the significance of how these factors can affect their skin’s moisture level in just 24 hours,” said Deenie Ong, Assistant Brand Manager Vaseline, Unilever (Malaysia) Holdings Sdn Bhd at the launch of the campaign
The ‘Dry Skin Restored’ campaign aim to educate and create enough awareness amongst Malaysian women to get them started on the path of regular body moisturisation.
The MC of the day was the charismatic Xandria Ooi!
We were brought to the Dry Skin Restored roadshow the is held at the concourse of the 1-Utama Shopping Centre. We were ushered into three specially constructed rooms that replicated environment commonly experienced by Malaysians that lead to dry skin. Prior to entering the rooms,we took a skin moisture test to enable them to compare the moisture levels before and after entering the rooms. The first room replicated Malaysia’s hot, humid weather, the second one an air-conditioned room and the third one a hot shower - all of which dry the skin.

The results were definitely...shocking. I never knew our hot weather could lead to such dryness in skin! From now on, I shall carry a lotion where ever I go !
 The Vaseline Total Moisture range contains natural ingredients such as aloe vera, oat and cocoa butter, and an innovative technology, Stratys-3® to deliver extended moisturisation to the skin. Specifically, Stratys-3® is a revolutionary multi-layer complex that infuses and suspends moisture while delivering nourishment across
skin’s top, core and deep down layers of skin without the sticky feeling.

Tested & loved it! I love the cocoa flavour the most as it leaves my skin feeling soft, oil-free and chocolate-y smell :)

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